Stephan Seiler
Associate Professor of Marketing at Imperial College London
Schools
- Imperial College London
Links
Biography
Imperial College London
Stephan Seiler is an Associate Professor of Marketing at Imperial College. He is also an Associate Professor of Economics (by courtesy) at Imperial College and a Research Fellow at the Centre for Economic Policy Research (CEPR) and the Institute for Fiscal Studies (IFS). Professor Seiler received his PhD from the London School of Economics and was previously employed at Stanford and UCLA. He was named a Marketing Science Institute "Young Scholar" in 2019 and has won several best paper awards in marketing and economics. In 2020 he was awarded a Faculty Excellence Award for teaching in the Master of Science in Business Analytics program at UCLA. He is currently an Associate Editor at Marketing Science, Quantitative Marketing and Economics, and the Journal of Industrial Economics.
His research focuses on consumer choice in various markets. He analyzes issues ranging from the choice of hospital for a bypass operation to the reaction of consumers to promotions of laundry detergent. He is particularly interested in understanding consumer search behavior, such as how informed consumers are about prices or other product characteristics when making a purchase decision. Another strand of his research analyzes the production and impact of user-generated content on platforms such as Wikipedia and Twitter.
Education
- Doctor of Philosophy - PhD The London School of Economics and Political Science (LSE) (2005 — 2011)
- Diplom The University of Freiburg (2001 — 2005)
Companies
- Associate Professor of Marketing Imperial College Business School (2020)
- (Visiting) Associate Professor Of Marketing UCLA Anderson School of Management (2019 — 2020)
- Associate Professor Of Marketing Stanford University Graduate School of Business (2015 — 2019)
- Assistant Professor Stanford Graduate School of Business (2011 — 2015)
Videos
Stephan Seiler: What is Social Media Marketing Really Worth?
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