Stephen Walls

Dr. Stephen Walls received his BBA in Marketing from Texas A&M University and his MBA and Ph.D. from The University of Texas at Austin. He teaches a wide range of marketing courses in McCombs'' undergraduate and graduate programs, including Principles of Marketing, Strategic Brand Management, Customer Insights & Experiences, Integrated Marketing Communications, and Marketing Policies. Dr. Walls also teaches Advanced Marketing Management in the Masters in Engineering Management program through the Cockrell School of Engineering''s Center for Lifelong Engineering Education. He has received numerous teaching awards, including placement on The Faculty Honor Roll, Senior Send-off Favorite Professor, and Texas Blazer''s Professor Appreciation, among others. His varied industry experience includes marketing, human resources, and technology management at companies such as Dell, Vignette, ibooks.com, American Airlines, and Wal-Mart. Dr. Walls speaks often on various topics related to marketing strategy and tactics, design-thinking for business innovation, branding, social media, and intergenerational marketing and management.

Industry Areas:

• Customer Insight, E-Business, Marketing Management, Marketing Strategy

Research Areas:

• Accounting Regulation and Liability, Brand Management, Customer Insight, Ecommerce, Innovation & Institutions, Marketing - Management, Marketing Communication, Marketing Strategy, M-Business, New Product Development

Education

• PhD The University of Texas at Austin (2004 — 2009)
• MBA The University of Texas at Austin - The Red McCombs School of Business (1994 — 1996)
• BBA Texas A&M University (1988 — 1992)

Companies

• Assistant Dean for Instructional Innovation University of Texas at Austin (2021)
• Senior Consultant Upstream Thinking (2012)
• Speaker & Consultant Various Companies (2004)
• Associate Professor of Instruction - Marketing McCombs School of Business, The University of Texas at Austin (2002)
• Director for Career Accelerator Programs and Instructional Innovation The University of Texas at Austin - Red McCombs School of Business (2017 — 2021)
• Deputy Director for TEXAS Extended Campus The University of Texas at Austin (2014 — 2017)
• Senior Project Manager Dell (1995 — 2003)
• Critical Situations Manager Vignette (2001 — 2002)
• Director of Client and Creative Services iBooks.com (2000 — 2001)

ACADEMIC LEADERSHIP & AWARDS

• 2010 Faculty Honor Roll
• 2010 Senior Send-Off Favorite Professor
• 2009 Texas Blazers Faculty Excellence Award
• 2008 Senior Send-Off Favorite Professor
• 2004 Faculty Honor Roll
• 2003 Faculty Honor Roll