Subhankar Mukherjee

Senior Analytics professional with 20 years’ experience in management roles driving value from analytics, leveraging big data to generate actionable insights and increased revenues.

Proven record of establishing, building from scratch the analytics and campaign function of HDFC Bank (leading bank in India) and bringing it to its leadership position - winning awards for customer centric business solutions using Big Data.

This includes 7+ years of international experience in leading local and cross-border teams to create financial growth and improved customer experiences, through the industrial application of data science for acquisition, retention, customer journey management, price optimization, next best action and real time personalization driving sustained P&L growth

Specialties: Data Storytelling, Campaign Management, Event Based Marketing, Data Science, Risk, Fraud and Financial analytics, statistical and scoring methodologies, Self Service analytics, Marketing Optimization, Real-time cross sell, Digital Analytics, Recommendation engines, Next Best Conversation, Operational CRM, HR Analytics