Subrata Sen
Joseph F. Cullman 3rd Professor of Organization, Management, and Marketing at Yale School of Management
Biography
Yale School of Management
Professor Sen examines the pricing of product bundles, the efficiency of consumer choices, diffusion of innovations, the effectiveness of anti-drug advertising campaigns, and the value of celebrity endorsements. He has served as a consultant to many large organizations, including IBM, DuPont, McCann-Erickson, and Citibank. Professor Sen holds degrees in electrical engineering, industrial engineering, and industrial administration. He has served as editor of Marketing Science, as a member of the advisory board of the Journal of Consumer Research, and as a member of the policy board of Marketing Letters. He has also served on the board of Harris Interactive.
EDUCATION
PhD, Carnegie Mellon University, 1974 MS, Carnegie Mellon University, 1966 MS, Polytechnic Institute of Brooklyn, 1964 BTech, Indian Institute of Technology, 1963
SELECTED ARTICLES
Stochastic Models of Buyer Behavior S. Sen, B. Hardie and P. Fader in S. Neslin and R. Winer, eds. The History of Marketing Science, World Scientific Publishing Company 2014
Marketing and Politics : Models, Behavior, and Policy Implications S. Sen, B. Gordon, M. Lovett, R. Shachar, et al. Marketing Letters 2012
The Firm's Management of Social Interactions Subrata Sen, D. Godes, D. Mayzlin, et al. Marketing Letters 2005
Assessing the impact of antidrug advertising on adolescent drug consumption: results from a behavioral economic model L. G. Block, V. G. Morwitz, W. P. Putsis Jr and S. K. Sen American Journal of Public Health 2002
Should NFL blackouts be banned? W. P. Putsis Jr and S. K. Sen Applied Economics 2000
SELECTED WORKING PAPERS
Entry Deterrence Strategies of an Incumbent Facing an Internet Entrant S. Sen, R. Arjunji, and A. Prasad
Are Celebrity Endorsers Worth Millions? S. Sen and A. Coughlan
Are Companies Overadvertising? S. Sen, S. Datta, and A. Prasad
Videos
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