Subroto Roy

I am a Professor of Marketing and University Research Scholar at the University of New Haven and was a Visiting Scholar at Yale University School of Management where I continue my research. I am on the editorial board of three scholarly journals. My research focuses on innovation, digital marketing and supply chain. My current projects include web data analytics and I have a forthcoming chapter in a Business Expert Press book titled "Market Sensing in practice with Google Analytics."I have taught, researched and consulted in Australia,India,Singapore and USA.

Education

• PhD. University of Western Sydney
• PGDRM (MBA) Institute of Rural Management Anand (IRMA)
• M.Sc.(Hons.) Birla Institute of Technology and Science
• Senior Cambridge (Indian School Certificate) St. Columbas' High School, New Delhi

Companies

• Founder StartFosterCare.org (2021)
• Editor American Business Review (2019)
• Founder StratoServe (2005)
• Professor University of New Haven (2001)
• Visiting Scholar Yale School of Management (2011 — 2011)
• Visiting Lecturer Texas Christian University (2000 — 2001)
• Visiting Lecturer Ngee Ann Polytechnic, Singapore (1998 — 2000)
• Consultant Arnott's Biscuits Australia (1998 — 1998)
• Head of Marketing and Sales Tetra Pak - NDDB Joint Venture - HPCL (1982 — 1995)

Book Chapters

• Roy, S. (1999). Faulding in Singapore (pp. 381-383). Prentice Hall.