Sung Joo Bae

Sung Joo Bae is currently Professor of Technology Management at Yonsei University Business School where he teaches management of technology, product and service innovation, and entrepreneurship. He recently took a visiting position at National University of Singapore and also worked for The University of Hong Kong as an Assistant Professor before he joined Yonsei. He holds a master’s degree from University of Michigan and finished his doctoral study on technological innovation and entrepreneurship at MIT Sloan School of Management. He published research articles in journals such as Journal of Consumer Psychology, Technology Forecasting and Social Change, International Journal of Production Economics, and Information & Management.

Additionally, he has industry experience as an IT specialist at IBM, and as a cofounder of Knowledge Cube, Inc., a startup company specialized in knowledge management consulting and solution. He led many consulting and software development projects with major Korean companies such as LG and POSCO, and also participated in the consulting project for Grundfos. Dr. Bae is currently leading research projects related to new product development (NPD), research policy, and technology strategy. He also leads consulting projects for companies such as Hyundai Motors, and many startup firms.

## Education - PhD Massachusetts Institute of Technology - Master of Science - MS University of Michigan - Bachelor of Business Administration - BBA Yonsei University 연세대학교

Companies

• Professor of Technology Management Yonsei University 연세대학교 (2010)
• Visiting Associate Professor National University of Singapore (2016 — 2017)
• Assistant Professor The University of Hong Kong (2009 — 2010)

Publications

• "The role of government in fostering collaborative R&D projects: Empirical evidence from South Korea," (with H. Lee), Technological Forecasting and Social Change, 2020
• "The Impact of R&D Workforce Diversity on Firm’s Performance in Internal and External R&D," (with S. Han), European Journal of Innovation Management, 2019
• "Shared Experience in Pretrip and Experience Sharing in Posttrip: The Survey of Airbnb Users," (with H. Lee, E. Suh, and K. Suh), Information & Management, 2017
• "Different Routes to Metacognitive Judgments: The Role of Accuracy Motivation," (with S. Park) Journal of Consumer Psychology, 24(3), July, 2014
• “Internalization of R&D Outsourcing: An Empirical Study,” (with S. Han) International Journal of Production Economics, 150, April, 2014
• "Government roles in evaluation and arrangement of R&D consortia," (with J. Kim and J. Yang), Technological Forecasting and Social Change, 88, 2014
• “The Effects of Network Position and Usage Pattern on Diffusion of Innovation,” (with Gloor, P. and Schnorf, S.), Proceedings of Application of Social Network Analysis Conference, Zurich, Switzerland, October 20-21, 2005