Sungsik Park
Assistant Professor at Darla Moore School of Business
Schools
- Darla Moore School of Business
Links
Biography
Darla Moore School of Business
Education
- Ph.D., Business Administration (Marketing), University of Florida, 2018
- M.S., Industrial Engineering, Seoul National University, 2010
- B.S., Industrial Engineering and B.A., Applied Statistics, Yonsei University, 2008
Research Interests
Social Interaction, Word-of-Mouth, Observational Learning, Pricing
Publication
- “The Fateful First Consumer Review,” with Woochoel Shin & Jinhong Xie, 2021. Marketing Science, Forthcoming.
-Press coverage: Wall Street Journal -MSI working paper, Report number 18-106
Working Papers
- “Incentivized Reviews,” with Woochoel Shin & Jinhong Xie. under 2nd round review at Journal of Marketing Research
- “Online Sellers Frame a Premium Price as a Discount: Synchronizing Price Increase and ListPrice Introduction,” with Man Xie & Jinhong Xie. under review
- “Round Numbers and Consumer Inaction”
Work in Progress
“Beyond the Plastics: The Effects of Plastic Bag Bans on Consumer Shopping Behaviors,” with Man Xie & Jinhong Xie. Grants, Honors and Awards
Darla Moore School of Business Research Grant, 2019
Outstanding Achievement Award, University of Florida, 2018
Butterworth Fellowship, University of Florida, 2015-2018
INFORMS Society for Marketing Science Doctoral Consortium Fellow, 2015
Doctoral Fellowship, University of Florida, 2013-2018
National Science and Technology Scholarship (Merit based full tuition), 2003-2008
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