Sunyee Yoon
Associate Professor Marketing at University at Buffalo School of Management
Schools
- University at Buffalo School of Management
Links
Biography
University at Buffalo School of Management
Education
- PhD, University of Wisconsin-Madison
- MA, University of Wisconsin-Madison
- BA, Sogang University, South Korea
Research
- Social status and mobility
- Cross-cultural differences
- Materialism
Teaching
- Consumer behavior
Selected Publications
Kim, Danny JM and Sunyee Yoon (2021) “Guilt of the Meat-Eating Consumer: When Animal Anthropomorphism leads to Healthy Meat Dish Choices,” forthcoming at Journal of Consumer Psychology. Both authors equally contributed.
Yoon, Sunyee and Hyeongmin (Christian) Kim (2018) “Feeling Economically Stuck: The Effect of Perceived Economic Mobility and Socioeconomic Status on Variety Seeking,” Journal of Consumer Research, 44(5), 1141-1156.
Yoon, Sunyee and Hyeongmin (Christian) Kim (2016) “Keeping the American Dream Alive: The Interactive Effect of Perceived Economic Mobility and Materialism on Impulsive Spending,” Journal of Marketing Research, 52 (5), 759-772.
Dholakia, Utpal, Leona Tam, Sunyee Yoon, and Nancy Wong (2016) “The Ant and the Grasshopper: Understanding Personal Saving Orientation,” Journal of Consumer Research, 43 (1), 134-155
Awards, Grants and Honors
- Jane Hampton Ausman Teaching Fellowship Award, University of Wisconsin-Madison, 2013, 2014
- Schurch-Thompson Competitive Research Award, University of Wisconsin-Madison, 2014
- Zillman, Steenbock, and Viola Baker Competitive Research Scholarship Award, University of Wisconsin-Madison, 2012
Professional Affiliations
- American Marketing Association
- Association for Consumer Research
- Society for Consumer Psychology
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