Susan Dobscha

Teaching interests include consumer behavior and marketing research. Research interests include gender issues in marketing, consumer resistance to marketing tactics and technology, and relationship marketing critiques. Published articles have appeared in Harvard Business Review, Marketing Education Review, Journal of Public Policy and Marketing, and Journal of Retaiing. Previously taught at Virginia Tech and the College for International Studies in Madrid, Spain.

Education

• Virginia Tech - Pamplin College of Business - Doctor of Philosophy - PhD, Marketing Aug 1990 - Apr 1995
• The University of New Mexico - Master of Business Administration - MBA, Strategic Management Aug 1988 - May 1990
• UNM Anderson School of Management - BBA, Marketing 1982 - 1990

Publications

Journal Articles

• Spielmann, ., Dobscha, S., Shrum, . (2023). Brands and Social Justice Movements: The Effects of True vs. Performative Allyship on Brand Evaluation. Journal of the Association for Consumer Research, (8) 1 13.
• Dobscha, S. (2022). Decolonizing Marketing. Consumption, Markets, and Culture. 1-11.
• Gurrieri, L., Prothero, A., Bettany, S., Dobscha, S., Drenten, J., Ferguson, S., Finkelstein, S., McNay, L., Ourahmoune, N., Steinfield, L., Tuncay Zayer, L. (2022). Feminist Academic Organizations: Challenging Sexism through Collective Mobilizing across Research, Support, and Advocacy. Gender, Work & Organization. 21.
• , =., Steinfield, L., Prothero, A., Gurrieri, L., Coleman, C., Drenten, J., Ferguson, S., Finkelstein-Young, S., Harrison, R., Hein, W., Houston, H., McVey, L., Nappier Cherup, A., Ostberg, J., Ourahmoune, N., Peñaloza, L., Pounders, K., Bettany, S., Sredl, K., Tuncay Zeyer, L. (2021). Connecting DEI to explicit and implicit gendered workplace discrimination, harassment, and assault: a commentary on 2019 Marketing Climate Survey. Marketing Letters, (32) - 341–347.
• Spielmann, N., Dobscha, S., Lowery, T. (2021). Real Men don't buy Mrs. Clean: Gender Bias in Gendered Brands. Journal of the Association for Consumer Research, (6) 2 211-222.
• Dobscha, S., Ostberg, J. (2021). Introduction to the special issue on gender impacts: consumption, markets, marketing, and marketing organizations. Journal of Marketing Management. 37 181-187.
• Eckhardt, G. M., Dobscha, S. (2018). The Consumer Experience of Responsibilization: The Case of Panera Cares. Journal of Business Ethics.
• Dobscha, S., Podoshen, J. S. (2017). Death consumes us – dispatches from the “death professors”. Consumption Markets & Culture, (20) 5 383-386.
• Dobscha, S., Lee, N. (2014). Introduction to the special section on interpretive research. European Journal of Marketing, (48) 5:6
• Dobscha, S., Eckhardt, G. (2014). The Effectiveness of Conscious Pricing on Promoting Social Sustainability. Recherche et Applications en Marketing, (29) 3 103-106.
• Susan, N., Dobscha, L. (2014). Introduction to the special section on interpretive consumer research. European Journal of Marketing, (48) 5/6
• Dobscha, S., Foxman, E. R. (2012). Mythic Agency and Retail Conquest. Elsevier, (88) 2 291-307.
• Prothero, A., Dobscha, S., Freund, J., Kilbourne, W., Luchs, M., Ozanne, L., Thorgerson, J. (2011). Sustainable Consumption: Opportunities for Consumer Research and Public Policy. Journal of Public Policy and Marketing, (30) 1 31-38.
• Dobscha, S., Group, T. V. (2010). Motherhood, Marketization, and Consumer Vulnerability. Journal of Macromarketing, (30) 4 384-397.
• Bettany, S., Dobscha, S., O'Malley, L., Prothero, A. (2010). Moving Beyond Binary Opposition: Exploring the Tapestry of Gender in Consumer Research and Marketing. Marketing Theory, (10) 1 3-28.
• Dobscha, S., Group, T. V. (2010). Buying into Motherhood? Consumption Ambivalence and Liminality in Transitional Phases. Consumption, Markets, and Culture, (13) 4 373-397.
• Prothero, A., McDonagh, P., Dobscha, S. (2010). Is Green the New Black? Reflections on a Green Commodity Discourse. Journal of Macromarketing, (30) 2 147-159.
• Dobscha, S., Group, T. V. (2008). Reflections on Collaboration in Interpretive Consumer Research. Qualitative Market Research: An International Journal, (11) 2 147-165.
• Dobscha, S. (2006). Does My Bump Look Big in This? -- Commentary. Advertising and Society Review, (7) 4
• Dobscha, S. (2006). The Changing Image of Women in American Society: What Do Pregnant Women Represent in Advertising?. Advertising and Society Review, (7) 3
• Dobscha, S. (2006). The Road to Motherhood -- Commentary. Advertising and Society Review, (7) 3
• Dobscha, S., Ozanne, J. (2001). An Ecofeminist Analysis of Environmentally Sensitive Women: Qualitative Findings on the Emancipatory Potential of an Ecological Life. Journal of Public Policy and Marketing, (20) 2
• Fournier, S., Dobscha, S., Mick, D. G. (1998). Preventing the Premature Death of Relationship Marketing. Harvard Business Review, (76) 1 42-51.
• Dobscha, S., Foxman, E. R. (1998). Rethinking the Principles of Marketing Course: Focus on Exchange. Marketing Education Review, (8) 1 47-57.

Books

• Dobscha, S. (2019). The Handbook of Research in Gender and Marketing. Elgar Publishing
• Dobscha, S. (2015). Death in a Consumer Culture. 1st 497. London: Routledge

Book Chapters

• Dobscha, S. (2023). "I am NOT a Consumer" or "I Don't WANT to be a Consumer" or "I CAN'T be a Consumer": A Fresh Look at the New Strategies Consumers Use to Avoid the Marketplace In , (Eds.) Anti-Consumption: Exploring the Opposition to Consumer Culture. Routledge Press
• Dobscha, S., Prothero, A. (2021). “One, Two, Three, Four, What Are We Fighting For?”: Deconstructing Climate-Crisis War Messaging Metaphors using Ecofeminism In , (Eds.) The Routledge Companion to Feminism and Marketing. 90-101. London: Routledge
• Dobscha, S., Hondsmark, G. (2020). Gender as a critical perspective in consumption studies In , (Eds.) The Oxford Handbook on Consumption. 501-520. London: Oxford Press
• Dobscha, S. (2015). Introduction In Susan Dobscha, (Eds.) Death in a Consumer Culture. 1st 1-15. London: Routledge (Link)
• Dobscha, S., , T. (2014). Pregnancy, privacy, and personhood in the consumer socialization of expectant mothers In , (Eds.) Motherhood, Markets and Consumption. London: Routledge
• McDonagh, P., Dobscha, S., Prothero, A. (2012). Sustainable Consumption and Production: Challenges for Transformational Consumer Research In David Mick, Julie Ozanne, Cornelia Pechmann, Simone Pettigrew, (Eds.) Transformative Consumer Research for Personal and Collective Well-Being. 40. New York, NY: Routledge
• Dobscha, S., Prothero, A. (2012). (Re)Igniting Sustainable Consumption and Production Research Through Feminist Connections In Cele C. Otnes and Linda Tuncay Zayer, (Eds.) Gender, Culture, and Consumer Behavior. 371-388. New York: Routledge
• Dobscha, S., Prothero, A., McDonagh, P. (2011). (Re)Thinking Distribution Strategy: Principles from Sustainability In , (Eds.) Marketing Management: A Cultural Perspective. Routledge
• Dobscha, S., Ozanne, J. (2000). Marketing Divided Selves: Healing the Women/Nature Separation In Caterall, Miriam, McLaren, Paulina, Stevens, Lorna, (Eds.) . London: Routledge Press