Susan Haynie

Adjunct Professor

Biography

Dr. Susan Haynie is a Data Scientist and Applied Demographer specializing in custom geospatial, demographic and data analytics services. She creates unique research approaches by incorporating cross-industry experience and advanced skills in Alteryx (a leading data science, big data and machine learning platform). She has demonstrated success working in multiple industries including healthcare, retail, utilities, and entertainment. She is an expert in business information evaluation and acquisition, data cleansing, formatting of large unstructured datasets to reveal new information, and statistical and mathematical modeling. Highlights of her work include identifying high-priority, at-risk consumers by analyzing sales data for a major medical organization; estimating health care and insurance-potential models for the elderly population based on geo-demographics and survey response patterns; developing models of age-specific fertility / mortality rates for China accounting for variations in the one-child policy and migrant population flows by region; and, following the 2008 Sichuan, China earthquake, calculating affected population counts and locating health facilities by varying levels of earthquake intensity, improving response time and resource mobilization for life-saving relief organizations including the IFRC. Dr. Haynie was awarded a National Institute of Health SBIR (Small Business Innovation Research) grant –- “Small Area Demographic Estimates for China with Remote Sensing, GIS and Spatial Modeling.” She is a published author and has presented at conferences in the USA and China. She received her Ph.D. in Sociology (Demography and Advanced Quantitative Methods) from the University of Southern California, and was awarded the 2018 Alteryx Designer Advanced Certification.

Education

  • Ph.D. University of Southern California

Companies

  • Data Analytics | Data Scientist Innopiphany (2016)
  • Partner - All China Marketing Research (ACMR) All China Marketing Research (2005)
  • Founder and President Demographic Consulting (1996)
  • Data Partner | Reseller Alteryx (2001 — 2014)
  • Adjunct Professor University of California, Irvine - The Paul Merage School of Business (2002 — 2012)
  • Sales - Senior Account Manager Strategic Mapping Inc. (1992 — 1996)
  • Manager Analytic Services Donnelley Marketing Information Services (subsidiary of Nielsen Market Research) (1984 — 1992)

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