Suvendu Pratihari

Dr. Pratihari is a native of Odisha and has over 16 years of industry, academic, and research experience in marketing and business development. He has been associated with well-recognized business schools, corporate, government and media houses in research, teaching, consulting, and various community development programs. Presently he working with as Birla Global University as an Assistant Professor, Marketing Area, prior to this, Dr. pratihari was working as a Post-Doctoral Research Associate in the marketing area at the Indian Institute of Management (IIM) Ahmedabad.

His research interests include corporate brand management, marketing analytics, customer engagement and experience management, CSR, Marketing strategy at the bottom of the Pyramid (BOP), Financial inclusion, and Business modeling. He has published peer-reviewed research articles in journals of international reputes. Some of them include - Journal of Product and Brand Management, International Journal of Bank Marketing, Social Responsibility Journal, and Vikalpa: The Journal for Decision Makers. As an Ad Hoc responsibility, he is an active reviewer to various international journals of repute such as European Journal of Marketing, International Journal of Information Management, Journal of Promotion Management, Journal of Environmental Planning and Management, Social Responsibility Journal, South Asian Journal of Business Studies, and The Service Industries Journal.

He has worked with companies like Honeywell. Inc, Shalimar Paints, Ceasefire Industries Limited, and projects from Fullerton India, NABARD, and LV Prasad Eye Institute in different managerial and research capacities with a PAN India exposure. His association as a consultant with two venture-funded companies called Abacus System and Idea Technosolutions Pvt Ltd., Bhubaneswar has proven the milestone of success in the domain of both B2B and B2C markets. As a part of MOOC, he is associated with Odisha State Open University (OSOU) as a course writer for developing Open Education Resources (OER) in the area of Marketing and entrepreneurship. He is also a member of The Case Centre, Ivey Cases, Harvard Executive Education, and INFORMS Society for Marketing Science (ISMS). Besides, he has been invited as a resource person in various workshops, FDPs, and MDPs from premier B-Schools in India. In addition to his expertise in multivariate data analysis, his forte is to conduct and promote qualitative research methodology and applications for academic scholars. He is a professional sales trainer, recognized by Ma FOI Academy and LIFT Academy (the training wing of Ceasefire Industries Ltd.) and certified for Advance Selling Skills.

Towards his credit, he is a B.Sc., MBA (Marketing), qualified UGC-NET, and FDP from IIM Ahmedabad. He was also awarded the doctoral fellowship from ICSSR, New Delhi, during his Ph.D. from the School of Management, National Institute of Technology Rourkela, India. He has also been honored with “Honeywell Future Driver” in India for the year 2008. He is an active volunteer and consultant in organizing various Industry-Academy-Society collaborative projects for sustainable growth. He is an alumnus of IIM Ahmedabad and the National Institute of Technology Rourkela. He also offers customized training & consulting programs to corporate and educational Institutions in sales and marketing domains.

PROFESSIONAL ABRIDGEMENT

• Presently working as Research Associate at Indian Institute of Management, Ahmedabad, India
• Ph.D. in Management (Marketing) and published research papers with National and International journals of repute.
• Professional enrichment in teaching and research with an inclination to grow and evolve into a true professional.
• Multifaceted skills in research and teaching that can offer invaluable asset to an organization.
• A dedicated and enthusiastic person having more than 16 years of work experience in the domain of research, teaching, consulting and industry, and Event Management.
• In-depth expertise in the domain of sales and cause related campaigns for branding exercises.
• Proficient in Developing - Coordinating - Managing - Evaluating research project works in a team with proven ability to achieve the desired objectives with optimized cost, time and quality parameters.

EDUCATION AND AWARDS

FDP IN MANAGEMENT (IIM, AHMEDABAD) Indian Institute of Management Ahmedabad Batch: 40th FDP Batch, 2018

PH.D. IN MARKETING (NIT ROURKELA) School of Management National Institute of Technology Rourkela Batch: 2014-2018 Subject: Marketing Thesis Title: Assessment of Corporate Social Responsibility and Corporate Branding - Evidence from Indian Banking Sector.

GRANT Doctoral Fellowship, ICSSR (2015-2017) Indian Council of Social Science Research (ICSSR), New Delhi, India. Year: 2015-2017

NATIONAL TEST UGC-NET in Management (UGC Ref. No.: 17046/NET) University Grant Commission (UGC), New Delhi, India Year: JUNE 2013 Roll No. 60170268

MBA (RCM BHUBANESWAR) Regional College of Management, Bhubaneswar (RCM) Specialization: Marketing Batch: 2001-2003

BACHELOR OF SCIENCE (2001-2003) MPC College, Baripada North Orissa University Subjects: Physics, Chemistry (Hons.), and Mathematics Batch: 1998-2001

KEY ATTAINMENTS

AWARDS

Certified with National Eligibility Test (NET), UGC, Ministry of HRD, Govt. of India, in the subject Management in 2013.

Fellowship from Indian Council of Social Science Research (ICSSR), New Delhi, Govt. of India for completing doctoral education at NIT Rourkela, India.

Honored with the “Honeywell Future Driver Award 2008” for sustainable growth and brand building activities for FY 2007-08 in Orissa.

Received the “Certificate of Honor” for the best performer for the 3rd Quarter of the FY 2005-2006” and qualified for the “Advance Selling Skill Training Programme”.

Selected for the Doctoral Summer School (DSS), April, 2018 at IIM Ahmedabad, India

PUBLICATIONS

Published empirical research papers in international and national peer reviewed journals and book chapters. Please visit here for details.

Course Writer for developing Open Educational Resources (OER Study Materials) for Odisha State Open University, Sambalpur, Odisha

Speaker on the subjects of Marketing Management in the E-learning programmes, produced by Odisha State Open University, Sambalpur, Odisha.

RESOURCE PERSON

Resource person to conduct a three day workshop on "Content analytics and interview method of qualitative research" at ICBM-School of Business Excellence, Hyderabad.

Resource person to conduct a one day workshop on "Research paper writing and publication" as a part of the AICTE-STTP, organized by Gandhi Institute for Technology, Bhubaneswar.

Resource person on "Strategic CSR" at Regional College of Management, Bhubaneswar.

Resource person on "Advance Sales Training" for field sales executives of Shalimar Paints.

Resource person on "Application of exploratory research on sales" to marketing executives of Toshali Group of Hotels and Resorts, Odisha.

PROJECTS

Rigorous research experience in the NABARD Sponsored project titled "Status of Financial Inclusion in Odisha", conducted by School of Management, National Institute of Technology Rourkela during 2015-16.

Successfully conducted the “Inclusive Eye Care” project for rural people of Khordha under the mission for Inclusive Growth, Govt. of India, in collaboration with LV Prasad Eye Institute (LVPEI), Bhubaneswar during 2012 - 2013. LVPEI is a World Health Organization Collaborating Centre for Prevention of Blindness in India.

Successfully conducted the project titled “Skill Development at School Level in Rural Odisha” project during 2012 - 2013 in collaboration with Z Engineers Construction Pvt. Ltd., a leading and the most trusted name in the Real Estate Industry in Odisha, India.

Successfully organized a district level “Art and Debate Competition” among the rural based Primary and High School students of Khordha District, Odisha during March 2013.

Coordinated HIV/AIDS Awareness Campaigns for observing World AIDS Day in Odisha on 1 December 2011, 2012 and 2013 in Collaboration with Odisha State AIDS Control Society (OSAC), Govt. of Odisha. Some of the target audiences include truck drivers and public in general near the railway stations.

Organized three voluntary blood donation camps in association with Red Cross Society of Khordha District Hospital, Odisha.

Co-Coordinator of the “Rural Mela” organized by the Marketing Club of IMIS at Balakati Village, Puri for the academic year 2010-11.