Suzanne Rath

Assistant Professor at University of Prince Edward Island

Biography

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Education

  • Doctor of Philosophy (PhD) in Management Smith School of Business at Queen's University (2013 — 2019)
  • Master of Science (MS) University of Guelph (2011 — 2013)
  • Bachelor of Arts - BA The University of British Columbia (2005 — 2010)

Companies

  • Assistant Professor University of Prince Edward Island (2020)
  • Marketing Instructor Smith School of Business at Queen's University (2017 — 2019)
  • Teaching Assistant Smith School of Business at Queen's University (2014 — 2016)
  • Research Assistant Homewood Research Institute (HRI) (2012 — 2012)
  • Manager Vivah Jewellery (2010 — 2011)

Research Interests

  • Experimental design
  • Consumer psychology
  • Perceived persuasion and persuasion knowledge
  • Emotional reactions and consumer wellbeing

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