Swee Hoon Ang

Assoc Professor at NUS Institute of Systems Science

Schools

  • NUS Institute of Systems Science

Expertise

Links

Biography

NUS Institute of Systems Science

Education Qualifications

  • PhD, Marketing, University of British Columbia, 1991

Research Interest

  • Ad Creativity
  • Advertising
  • Brand Personality
  • Consumer Behavior
  • Cross-cultural Consumer Behavior Issues

Academic Experience

  • Associate Professor (with tenure), National University of Singapore, 1999 - current

Corporate Experience

  • Caterpillar
  • Citibank National Association (NA)
  • Essilor
  • Johnson & Johnson Medical
  • Singapore Pools
  • Wipro

Courses

  • Principles of Marketing (Undergraduate)

Membership & Professional Activities

  • Association for Consumer Research

Societal Impact

* This site has links to other websites as a convenience to our users. When you follow a link to one of these sites, we do not warrant the accuracy, reliability or timeliness of any information published by these external sites, nor endorses any content, viewpoints, products, or services linked from these systems. Links may become invalid, may expire, or may become misdirected at any time.*

Think Business, Bizblogs - Monkey business: Tips for the lunar new year, 25 February 2016 - Visit to ARC Children’s Centre, 14 December 2015 - Star power: Does it sell?, 23 January 2013 - 5 tips for successful digital marketing, 23 October 2012 - Connecting with digital marketing, 4 October 2012


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