Sylvia von Wallpach

Presentation

Sylvia achieved her doctoral degree at the University of Innsbruck (Austria), where she also worked as an Associate Lecturer and Research Assistant (2006 to 2009) and as an Assistant Professor of Marketing (2009 to 2014). She gained international experience as visiting scholar at Boston College (MA, USA) and as Erwin Schrödinger Post-Doctoral Fellow at Copenhagen Business School (Denmark). Sylvia shows active engagement in the international academic community as National Representative in the EMAC organization, organizer/chair of the EMAC Climber Community (http://www.emac-online.org/r/default.asp?iId=FMHLEJ), organizer and co-chair of the French Austrian German Workshop on Consumer Behavior, and as regular reviewer for various marketing journals.

Sylvia’s main research interests are in the fields of branding and qualitative method development.  Her research has been published in renowned academic journals (e.g., Journal of Business Research, Psychology and Marketing) and has been awarded international prices (e.g., German Market Research Award 2012, Young Researcher Award 2013 of the "Wissenschaftliche Kommission Marketing im Verband der Hochschullehrer für Betriebswirtschaft e. V.").

PRACTICAL EXPERIENCE:

01/2007 – 10/2009 Institut für Marketing – Strategieberatung GmbH (Innsbruck, Austria) as Project Assistant / Consultant

03/2006 – 12/2006 Lemontree Brand Strategy (Munich, Germany) as Project Assistant / Consultant

11/2004 – 12/2005 mc11 management consultants (Bolzano, Italy) as Junior Consultant - marketing and strategy consulting

07/2002 – 09/2002 Spar AG (Salzburg, Austria) as Internship in retail marketing

06/2000 – 09/2000 Internship Dr. Schär GmbH (Burgstall, Italy) as Internship in Italian sales and marketing

Primary research areas

• Multi-stakeholder brand co-creation / brands as social processes
• Brand experience
• Cognitive brand meaning representation and retrieval
• Consumer life transitions, identity work, luxury perception and brands
• Qualitative research method development

Supervision

Experience in supervising Diploma, Master and Bachelor Theses (University of Innsbruck and Copenhagen Business School)

Experience in coaching new employees (University of Innsbruck)