Tae Jung Yoon

at KAIST College of Business

Lecturer (assistant professor) at UCL School of Management

Schools

KAIST College of Business
UCL School of Management

Biography

KAIST College of Business

Education

Ph.D. in Marketing, June 2015
Kellogg School of Management, Northwestern University, USA
M.D. in Medicine, February 2009 (03/2004-12/2005, 03/2007-02/2009)
Korea University, South Korea
M.S. in Management Science & Engineering, January 2007 (01/2006-01/2007)
Stanford University, USA
B.S. in Electrical Engineering, February 2000
Seoul National University, South Korea

Career

Assistant Professor (September 2015 - )
UCL School of Management, University College London, London, UK

Publications & Research

*Publications *

Yoon, T. J. (2020). Quality Information Disclosure and Patient Reallocation in the Healthcare Industry: Evidence from Cardiac Surgery Report Cards. Marketing Science, 39(3), 636-662.

Research Areas

Healthcare Marketing, Marketing Analytics

UCL School of Management

Tae Jung (TJ) Yoon is an assistant professor (lecturer) in the UCL School of Management. He earned his Ph.D. from the Kellogg School of Management, Northwestern University. He received his M.D. from the College of Medicine, Korea University, an M.S. from Stanford University, and a B.S. from Seoul National University.

Research

TJ’s research interests are in quantitative marketing, empirical industrial organization, health economics, and public policy. His current emphasis is on quality information disclosure and its impact on consumer welfare. Specifically, his current project argues that consumer reallocation, which is induced by quality information disclosure, may lead to a loss in consumer welfare. Using his expertise in medicine, he finds evidence on this from cardiac surgery data.

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