Tak Zhongqiang Huang

Zhongqiang (Tak) Huang joined the University of Hong Kong in 2017. He is generally interested in the effects of the emotions and feelings that individuals happen to be experiencing at the time they make a product decision on the nature of this decision.

Research Interest

• Emotions and feelings about different points in time (e.g., nostalgia, death anxiety)
• Mortality salience and consumer behavior
• Metacognitive processes in consumer behavior
• Variety-seeking behavior

Academic & Professional Qualification

• PhD: The Chinese University of Hong Kong
• MPhil: The Chinese University of Hong Kong
• Bachelor: Sun Yat-Sen University

Companies

• Associate Professor of Marketing The University of Hong Kong (2021)
• Assistant Professor of Marketing The University of Hong Kong (2017 — 2021)
• Postdoctoral Researcher Faculty of Business, The Hong Kong Polytechnic University (2015 — 2016)
• Intern Auditor KPMG China (2007 — 2007)
• Intern British Council (2005 — 2006)