Tammy Katz

Background

Tammy Katz is CEO of Katz Marketing Solutions, (www.katzmarketingsolutions.com), a brand and marketing consulting firm. She is an expert marketer with an extensive track record of driving faster growth and turnarounds of numerous Fortune 500 brands. She has held senior brand management positions with FritoLay, Miller Brewing Company, BristolMyers Squibb and ScottsMiracleGro. Her expertise is in strategic and marketing planning, brand positioning, advertising and communication, new product development, licensing, and crossfunctional team implementation. She has launched over 100 new products with cumulative sales of +$2 billion.

Prior to founding Katz Marketing Solutions, she served as Vice President, ScottsMiracleGro, where she led the successful acquisition integration and brand revitalization of the Ortho and RoundUp brands and national marketing teams. As Brand Director, Miller Lite, she led the turnaround of the previously declining brand  and developed the AMA EFFIE awardwinning Life Is Good television, radio, and outdoor advertising campaign. She also led brandbuilding, strategic planning, and new product development initiatives for other major brands, including: Enfamil, Boost, Dearfoams, Borden Ice Cream, Sun Chips, and Ruffles Potato Chips.

Katz has an MBA in Marketing and Finance from The Ohio State University and has served on the Board of Directors of Monterey Gourmet Foods, Kahiki Foods, The Food Innovation Center at The Ohio State University and several central Ohio nonprofit boards. She serves as the Marketing mentor for Count Me In for Women''s Economic Independence program. Katz''s marketing perspective has been quoted in The Wall Street Journal, USA Today, NBC, Specialty Food Magazine, Discount Store News, CEO Magazine, Inc.com, TODAY.com, and Brand Week.

Courses

BUSML 7206 Brand Management

The brand management process, strategic targeting, constructing compelling brand platforms, brand portfolio management, building and sustaining brand equity, brand equity metrics and strategic brand communications. Prereq: 6250 or MBA 6252 or 6253. Not open to students with credit for 852.