Tathagata Dasgupta

Data expert and visionary, Das Dasgupta brings extensive experience in advanced analytics, digital transformation and strategic business management to his role as chief data officer at Saatchi & Saatchi. With more than 20 years’ experience across all aspects of data analytics and operations, Dasgupta leads the agency’s data operations.

Dasgupta joined Saatchi from Viacom where he served as corporate senior vice president as the head of science and digital transformation. While there, he played an integral role on company-wide digital transformation initiatives, including leading the company’s Data Science Center of Excellence.

Outside of his role at Saatchi, Dasgupta is an adjunct professor at the University of Southern California where he teaches advanced analytics and logistics. He also serves as co-chair of analytics and research on the Association of National Advertisers and sits on the Advisory Boards of o9 Solutions, Exeest, and Skan.ai.

Education

• MIT Sloan School of Management (2020.12 — 2021.02)
• Harvard Business School (2019 — 2019)
• Digital Transformation Program MIT Sloan School of Management (2019 — 2019)
• Doctor of Philosophy - PhD Penn State University (1993 — 1997)
• Master's University at Buffalo (1990 — 1992)
• B.Sc. The Presidency College of Calcutta (1985 — 1989)
• High School St. Xavier's College (1983 — 1985)
• R K Mission Narendrapur, Kolkata area, India

Companies

• Member Of The Board Of Advisors Data Facade (2021)
• Executive Advisor o9 Solutions, Inc. (2020)
• Chief Data & Analytics Officer Saatchi & Saatchi (We Are Saatchi) (2020)
• Member Of The Board Of Advisors Skan.ai (2020)
• Member Of The Board Of Advisors Exeest, Inc. (2020)
• Co-Chair, Analytics and Research Association of National Advertisers (2019)
• Adjunct Professor, Data Sciences and Advanced Analytics USC Marshall School of Business (2014)
• Advisory Board Harvard Business Review (2011)
• Corporate SVP, Head of Data Science and Digital Transformation Viacom (2017 — 2020)