Tatiana Dyachenko

Tatiana Dyachenko is an Assistant professor in the Department of Marketing at Terry College of Business University of Georgia. She received a Ph.D. in Marketing, Ohio State University (GIS in Marketing, Statistics, and Psychology), 2014, MMR, Southern Illinois University Edwardsville, 2003, MBA (Marketing), Bradley University, 200 and BS/MS in Metallurgical Engineering (with Honors), Samara State Aerospace University, 1996.

Education:

• Ph.D. in Marketing, Ohio State University (GIS in Marketing, Statistics, and Psychology), 2014
• MMR, Southern Illinois University Edwardsville, 2003
• MBA (Marketing), Bradley University, 2001
• BS/MS in Metallurgical Engineering (with Honors), Samara State Aerospace University, 1996

Prior professional positions:

• Georgetown University, Assitant Professor of Marketing, 2014-2020
• Maritz Loyalty, Research Analyst, 2005-2008
• Home Decorators Collection, Marketing Database Analyst, 2004-2005

Awards, Honors and Recognitions:

• MSI grant #4000114, 2018
• Beta Gamma Sigma, 2014
• Best Paper Award, AMA Advanced Research Techniques Forum, 2013
• AMA Sheth Foundation Doctoral Consortium Fellow, University of Michigan, 2013
• 22nd Annual Mittelstaedt Doctoral Symposium Fellow, University of Lincoln-Nebraska, 2013
• 42nd Annual Haring Symposium Fellow, Indiana University, 2012
• Frank Staggers Award of Excellence in Marketing Research, Southern Illinois University Edwardsville, 2003

Service:

Ad-hoc reviewer for Journal of Consumer Research, Psychometrika, Marketing Letters, Quantitative Marketing and Economics, Journal of American Statistical Association, Econometrics, etc.

Research Interests and Areas of Expertise:

Quantitative methods and modeling of consumer behavior, Bayesian analysis, Choice modeling, Conjoint analysis

Selected Publications:

• Blanchard, S. J., Dyachenko, T. L., & Kettle, K. L. (2020). "Locational Choices: Modeling Consumer Preferences for Proximity to Others in Reserved Seating Venues," Journal of Marketing Research.
• Dyachenko, T., Walker Reczek, R., and Allenby, G. (2014) “Models of Sequential Evaluation in Best-Worst Choice Tasks,” Marketing Science, 33(6), 828-848.