Ted Benzing

Marketing Research and Strategy Professional. I help brands thrive by using analytics and custom research to answer key business questions. I like to incorporate new techniques and technology to simplify the research process and provide maximum value to clients. Experience includes roles as a market research sales professional and a research manager for MarketTools / MetrixLab; specializing in custom online, digital, and mobile quantitative research. Key areas of strength include: new product development and innovation, pricing research, feature optimization, package design, discrete choice modeling, and e-business research. Industry expertise in Technology, CPG, home improvement, financial services, restaurant, entertainment, and retail. Classically trained in research methods and business strategy at the A.C. Nielsen Center for Marketing Research at the University of Wisconsin-Madison.

Education

• MBA University of Wisconsin-Madison - School of Business (2003 — 2005)
• BBA University of Iowa - Henry B. Tippie College of Business (1997 — 2001)

Companies

• CEO/Owner Quick Turn Marketing Research (2019)
• Adjunct Professor, Villanova University, College of Professional Studies Villanova University (2017)
• Professor, Department of Marketing West Chester University of Pennsylvania (2013 — 2021)
• Vice President, Client Development MetrixLab (2010 — 2014)
• Director, Client Development MetrixLab (2008 — 2009)
• Research Manager MetrixLab (2005 — 2007)
• Specialty Accountant The Sports Authority / Gart Sports (2001 — 2003)