Ted Wright

Lecture on Word of Mouth Marketing at The Wharton School

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  • The Wharton School

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The Wharton School

Ted Wright helps audiences realize marketing concepts in ways they have NEVER perceived them. When you identify the people most likely to talk about your brand, and then use creative strategies to encourage communications between those influencers and members of their social network, you create the most effective technique available for growing your brand and increasing your sales.

Speaker, Author, and CEO of Fizz, Ted Wright has been at the forefront of word of mouth marketing for years. He has contributed to several consumer revolutions in the United States, including the resurgence of Pabst Blue Ribbon among urban hipsters and the adoption of Chocolate Milk among athletes. He works to take his clients such as Bissell, Intuit, AT&T, and Intel, among many others, to the next level and beyond.

Ted leads his crew of professionals from Fizz’s offices in Atlanta, where they consistently deliver triple-digit ROI on their clients’ marketing investments and have become a global leader in word of mouth marketing with clients on every continent.

Ted’s primary goal for each presentation is to leave attendees inspired to be better marketers so they can sell more stuff to more people, more often, for more money.

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