Terri Albert

Terri C. Albert is the founder and CEO of Fresh Set of Eyes, LLC. Her experience includes leading experiential learning programs with recognized business schools (Chicago Booth, Kellogg, NYU Stern). Leveraging her blended background from corporate, consulting, and academia, Albert cocreated a project-based model for experiential learning, which GE adopted for its edgelab incubator that launched over 80 percent of the project recommendations across 10 years.

EDUCATION

• University of Southern California, Ph.D.
  Schools of Psychology/Educational Psychology and Business, 1983

• University of Southern California, M.S.
  School of Psychology/Educational Psychology, 1979

• University of Maryland, B.A.
  School of Sociology, 1975

• Peter F. Drucker Graduate Management Center
  Claremont Graduate School, Advanced Management Program, 1986

• UCLA–Anderson School of Management
  Selected Marketing and Finance MBA coursework, 1986

SELECTED PUBLICATIONS

• Albert, Terri, F. Velasco, I. Naveiras, J. Yeh, J. Wang, P. Huynh, P. Mathew and V. Orler (2015). “Mobile Engagement and The Differentiating Role of Analytics” (Case study in collaboration with Kellogg MBA students and SAS.
• Albert, Terri, C. Beck, A. Crewson, S. Ho, C. Luse, A. Soley, K. Young, and V. Orler (2014). “Shopper Insights to Improve Retail Loyalty Programs”.
• Albert, Terri C. and Randy Jacobs (2008). “Television Attitudes and TV Types of AfricanAmericans, Latinos, and Caucasians”. Journal of Advertising Research, 48, 2, 235-246.
• Albert, Terri and Russell S. Winer (2005). “Capturing Customers’ Spare Change”. Harvard Business Review, 83, 5, 28.
• Albert, Terri, Paulo Goes and Alok Gupta (2004). “GIST: a Model for Design and Management of Content and Interactivity of Customer-Centric Web Sites”. MIS Quarterly, 28, 2, 161-182.
• Albert, Terri, Edward Johnson, Daniel Gasparino, and Pinar Tokatli (2003). “Planning for the Baby Boomers’ Healthcare Needs: A Case Study”. Journal of Hospital Marketing and Public Relations, 15, 1, 77-88.
• Albert, Terri (2003). “Need-Based Segmentation and Customized Communication Strategies in a Complex Commodity Industry: A Supply Chain Study”. Industrial Marketing Management, 32, 4, 281-290.