Thierry Lardinoit

Teaching Professor, Marketing Department at ESSEC

Schools

  • ESSEC

Expertise

Links

Biography

ESSEC

Education

Doctorate, University of Louvain, Belgium Master''s degree in Management, University of Louvain Master''s degree in Kinesiology and Physical Education, University of Louvain

Research Areas

Areas

Consumer behavior : persuasion and memorization in distracting situations. Moderating effects of involvement and emotional intensity.

Sectors

Mass consumer goods.

Read about executive education

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