Thomas Brashear Alejandro

Education

PhD Marketing, Georgia State University, 1998 MS Marketing, Georgia State University, 1996 MBA , Eastern Kentucky University, 1992 BA Spanish, Centre College, 1992 BA Economics, University of Kentucky, 1989

Academic Appointments

Associate Professor of Marketing, University of Massachusetts Amherst, 2003-Present Assistant Professor of Marketing University of Massachusetts Amherst, 1997-2003 Instructor of Marketing, Georgia State University, 1994-1997

Research Interests

• Business-to-Business
• Technology Commercialization
• Go-to-Market Strategy
• Sales Channels
• Global Marketing

Teaching Interests

• Marketing Strategy
• Global Marketing
• Channels
• Sales Management

Selected Publications

"The Social Capital of Corporate Selling Centers: The Mediating Role of Knowledge Transfer in Team Performance," (Jing Yang and Thomas G. Brashear), forthcoming in the Journal of Business & Industrial Marketing.

"A Structural Guide to In-Depth Interviewing in Business and Industrial Marketing Research," (Elad Granot and Thomas G. Brashear), forthcoming in the Journal of Business & Industrial Marketing.

"The Role of Channel Orientation in B2B Technology Adoption," (Anthony K. Asare, Elad Granot, & Thomas G. Brashear), forthcoming in the Journal of Business & Industrial Marketing.