Thomas Eichentopf
Assistant Professor of Marketing
Links
Biography
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Education
- PhD (structured course program only) Erasmus University Rotterdam (2010 — 2012)
- Diplom-Kaufmann (German business degree on master level) Freie Universität Berlin (2005 — 2009)
- Erasmus exchange Université libre de Bruxelles (2006 — 2007)
Companies
- Brand Manager of Diamant, advancing the story of Germany's oldest bike brand Trek Bicycle (2019)
- Assistant Professor of Marketing, innovating analytics teaching Università Bocconi (2015 — 2018)
- PhD student, studying marketing effectiveness in recessions Rotterdam School of Management, Erasmus University (2010 — 2015)
- Visiting scholar, studying product returns and the business cycle McCombs School of Business (2014 — 2014)
- Research assistant, coordinating a cross-university project Freie Universität Berlin (2009 — 2010)
- Diploma Thesis, innovating a service framework for automotive suppliers Schaeffler (2009 — 2009)
- Student assistant, improving efficiency of research processes Freie Universität Berlin (2007 — 2009)
- Intern Inhouse Consulting, investigating and benchmarking strategic opportunities Voith AG (2009 — 2009)
- Intern Corporate Strategy, forecasting global product sales Schaeffler (2008 — 2008)
Skills
- Innovation Research
- Research
- University Teaching
Other
Market Research, Statistics
Videos
CLEACC 30377 - 2018: Instructions for assignment 7 (Experimental design)
Read about executive education
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