Tirthankar Roy
Senior Lecturer of Marketing, Director, Master's Program in Marketing at Eller Executive Education
Schools
- Eller Executive Education
Links
Biography
Eller Executive Education
Degrees
Bachelor of Statistics (Honors), Indian Statistical Institute, Calcutta, India, 1980
Master of Statistics, Indian Statistical Institute, Calcutta, India, 1981
Ph.D. in Marketing, Anderson School, UCLA, 1999
Areas of Expertise
- Marketing Strategy
- Pricing
- International Marketing
Current Research
Michael J. Barone and Tirthankar Roy (2010), “Does Exclusivity Always Pay Off? Exclusive Price Promotions and Consumer Response,” Journal of Marketing, 74 (March), 121-132.
Courses
MKTG 456 International Marketing Management
Read about executive education
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