Tony Cox
Chair, Business of Medicine MBA ProgramProfessor of MarketingVenture Fellow at Kelley School of Business
Schools
- Kelley School of Business
Links
Biography
Kelley School of Business
Areas of Expertise
How consumers evaluate the risks of using (and not using) medical products,How message framing influences health-related behaviors,How measuring consumers'' intentions and attitudes influences their subsequent behavior
Academic Degrees
- PhD, Indiana University, 1984
- MBA, Indiana University, 1982
- BA, Michigan State University, 1976
Professional Experience
- Associate Professor, Indiana University
- Director of Career-Integrated MBA Program, Indiana University
- Assistant Professor, Georgia State University
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