Tony Crisp

In a world where consumers are being trained to buy products as if they were commodities, Tony Crisp is a marketing consultant who is helping businesses to fight commoditization and increase the sales of their own branded products. Specializing in technology products with a focus on brand strategy, new product development, and performance digital marketing, Crisp works hands-on to build meaningful brands at organizations of all sizes — from tech startups to Fortune 500 companies. His client list includes UC Irvine, Nvidia, Nestle, HTC Vive, RAVpower, Syber, and Marlon Brando.

In addition to being the Founder and Chief Strategist at CRISPx, an award-winning, data-driven, creative agency, Crisp is a speaker at the Paul Merage School of Business at the University of California at Irvine and at the UCLA Anderson School of Business, where he is an Alumni. Crisp also sits on the Advisory Board of the Emerging Media and Design Program for the Trever Clair School of Arts at UC Irvine and serves on the Board of Directors of the Tech Coast Venture Network. He is also a judge at the UC Irvine Beall & Butterworth Tech Product Development Competition.

Tony is a father to a young tech geek, a moonlighting rock drummer for the band Velicious, and lives happily, and enjoys sunrise walks on the beach with his wife in Orange County, California.