Tony Lachowetz
Online Instructor at University of Massachusetts Amherst
Schools
- University of Massachusetts Amherst
Links
Biography
University of Massachusetts Amherst
Education
PhD Philosophy, Sport Management, University of Massachusetts Amherst, 2001 MS, Health Fitness, Springfield College, 1996 BS, Physical Education, , Springfield College, 1980
Academic Appointments
Lecturer/Senior Lecturer of Sport Management, University of Massachusetts Amherst, 9/2008-2018 Assistant/Associate Professor of Sport Management, Georgia Southern University, 8/2001-2008 BBA/MBA Online Instructor, University of Massachusetts Amherst, 2009-present
Research Interests
- Cause Related Sport Marketing
- Corporate Sales and Customer Retention
Teaching Interests
- Personal Finance and Investing
- Sales Management
- Entrepreneurship
Professional Background
Professional Experience
Pres./Owner,, 1983-1994, Tri-state Cleaning Services, Inc Player, 1980-82, Los Angeles Dodgers Organization Recent Honors & Awards Recipient of the Isenberg School of Management Outstanding Teacher Award , 2009-10 / 2016-17 Five-time Recipient of the Residential First Year Experience (RFYE) Student Choice Award, 2009-13 Nominee, University of Massachusetts Distinguished Teaching Award, 2009-10 / 2016-17
Selected Publications
Todd, S., Magnusen, M., Lachowetz, T., & Jones, A. (2017). A Ticketing Informatics Case Study in Collegiate Athletics. Case Studies in Sport Management, 5(Case #4), 95-97.
Todd, S., Crook, T., & Lachowetz, T. (2013). Agency theory explanations of self-serving sales forecast inaccuracies. Business and Management Research, 2(2), 13-21.
Lachowetz, T., & Gladden, J. (2003). A Framework for Understanding Cause-Related Sport Marketing Programs. International Journal of Sports Marketing and Sponsorship, 4(4), / 205-225
Lachowetz, T., & Irwin, R. (2002). FedEx and the St. Jude Classic: An Application of a Cause-Related Marketing Program (CRMP). Sport Marketing Quarterly, 11(2), 114-116.
Lachowetz, T., Sutton, W., McDonald, M., Warnick, R., & Clark, J. (2002). Corporate Selling Activities and the Determinants of Corporate Partner Retention in the National Basketball Association. International Journal of Sports Marketing and Sponsorship, 403-427.
Read about executive education
Other experts
Popular Courses
Private Equity: Investing and Creating Value
The Wharton School
Philadelphia, Pennsylvania, United States
Feb 2, 2025
Leading People and Teams
ESMT
Berlin, Germany
Nov 19
The Positive Leader: Deep Change and Organizational Transformation
Stephen M. Ross School of Business
Ann Arbor, Michigan, United States
Sep 29
Looking for an expert?
Contact us and we'll find the best option for you.