Tulin Erdem

Tulin Erdem joined New York University Stern School of Business as a Leonard N. Stern School Professor of Business and Professor of Marketing in July 2006.

Before joining Stern in 2006, Tulin Erdem has also been the E.T. Grether Professor of Business Administration and Marketing at the Haas School of Business, University of California at Berkeley, where she served also as the Associate Dean for Academic Affairs and the Marketing Group Chair, and the Ph.D. Director at the Haas School of Business.

Her research interests include advertising, brand management and equity, consumer choice, customer relationship management, decision-making under uncertainty, econometric modeling and pricing. She has published several papers in top field journals. She has received best paper awards, as well major research grants, including two major National Science Foundation grants. She served as an AE at Marketing Science, Journal of Consumer Research and Quantitative Marketing and Economics. She was the editor-in-chief of the Journal of Marketing Research (2009-2012).

Tulin Erdem also served as the President of INFORMS Marketing Society (ISMS).

Tulin Erdem has a BA (Bogazici University) and MA in Economics and Ph.D. in Business Administration (University of Alberta. Major: marketing; Minors: economics, statistics).

Research Interests

• Advertising and Pricing
• Branding, Brand Equity and Brand Management
• Econometric Modeling
• Individual Decision-Making & Choice
• Marketing Science Models of Consumer Behavior

Academic Background

Ph.D., Business Administration, 1993
University of Alberta

A.B.D., Economics, 1989
University of Alberta

M.A., Economics, 1987
University of Alberta

B.A., Economics, 1986
Bogazici University