Tyler Fraser MacDonald

Tyler Macdonald achieved the highest honors, graduating summa cum laude from Ohio State University, where he earned his M.A. degree in Decision Psychology. Currently, he is enrolled at the Questrom School of Business at Boston University, where he is passionately pursuing a Ph.D. in Marketing. His research centers on consumer behavior and decision making, with a broad focus on understanding how individuals perceive and generate value.

His research inquiries delve into the factors that influence people's assessments of value across various domains, including money, time, effort, material possessions, and experiences. He is dedicated to unraveling the intricacies of why people assign value to these facets and how their actions reflect a desire for consumption to be considered worthwhile.

His academic pursuits are particularly directed towards exploring concepts such as mental accounting, self-signaling, justification effects, and judgments of utility.

Education

• Doctor of Philosophy: Marketing (CB), Questrom School of Business,
  Boston University
• Master of Arts: Decision Psychology,
  Ohio State University
• Bachelor of Arts: Political Science,
  Ohio State University

Research Interests

Mental Accounting, Utility, Justification and Coping, Judgment and Decision Making

Experience

• Graduate Research Fellow - Questrom School of Business, Boston University 2020 - Present
• Conference Assistant - The Society for Judgment and Decision Making 2017 - Present
• Research Associate - Department of Psychology, Ohio State University 2018 - 2020
• Webmaster - Decision Science Collaborative, Ohio State University 2018 - 2020
• Research Coordinator - Department of Psychology, Ohio State University 2017 - 2018
• Research Assistant - Department of Psychology, Ohio State University 2017 - 2018
• Research Assistant – Department of Psychology, Ohio State University 2016 - 2017
• Research Assistant – Department of Political Science, Ohio State University 2015 - 2016

Awards And Grants

• The Society for Consumer Psychology Best Poster Finalist Award
  2023
• Questrom School of Business Graduate Research Grant
  2022
• The Society for Consumer Psychology Best Poster Award
  2022
• Questrom School of Business Graduate Research Grant
  2021
• Graduate Fellow Award
  College of Social and Behavioral Sciences, Ohio State University, 2020
• Fisher College of Business Research Grant
  , Ohio State University, 2020
• The Edward J. Ray Travel Award for Scholarship and Service
  Council of Graduate Students, Ohio State University, 2019
• Graduate Student Conference Presentation Award
  Department of Psychology, Ohio State University, $500 2019 > Decision Sciences Collaborative Graduate Research Grant
  , Ohio State University, 2018
• Graduate Student Conference Presentation Award
  Department of Psychology, Ohio State University, $500 2018
• 1st Place at the Denman Undergraduate Research Forum
  Ohio State University, $300 2017
• Henry R. Spencer Award for Outstanding Senior Thesis
  Department of Political Science, Ohio State University, 2017
• Decision Sciences Collaborative Undergraduate Research Grant
  , Ohio State University, 2016
• Jane Ann Evans Nielsen Endowed Scholarship in Political Science
  Department of Political Science, Ohio State University, 2016
• Francis R Aumann Research Process Award
  Department of Political Science, Ohio State University, 2016
• James W. Overstreet Scholarship
  Ohio State University, 2015
• Academic Dean’s List
  Ohio State University 2014-2017