Ute Rademacher
Professor of Market, Consumer and Media Psychology at University of Applied Sciences Emden/Leer
Links
Biography
As postdoctoral business psychologist, I have conducted research in consumer behaviour for more than 20 years. On topics ranging from automobiles to zinc supplements. In markets from Copenhagen to Cape Town. Having acquired vast expertise in qualitative-psychological research at Research International (today: Kantar Group) in Germany and South Africa, I was head of Ipsos Qualitative Germany. I am proud that our tool “Concept Contest” was awarded “Tool of the Year” by the German Market and Social Research Association. It has unleashed the potential of co-creation and translated it into the customer-oriented development of verbal and product concepts at an early stage.
Education
University of Hamburg
Organisational Development and Change ManagementCreative Semiotics
CreativeBrainbirds Academy
Design Thinking Coach, Agile ManagementOsterberg Institute
Certified Systemic Coach, Advanced Coaching and ConsultingOdenwaldinstitut Tromm
Coach, Business CoachingUniversity of Heidelberg
Dr. phil, Communication SciencesUniversity of Mannheim
Dipl.Psych., Psychology
Companies
- Professor of Market, Consumer and Media Psychology University of Applied Sciences Emden/Leer (2021)
- Customer Centricity Consultant GEDANKENFABRIK (2017)
- Professor of Business Psychology & Local Programme Director International School of Management, Germany (2013)
- Business Coach COLIBRI Coaching & Consulting (2008)
- Customer Empathy Officer (CEO) Colibri Research (2007)
- Visiting Professor University of Cape Town (2018 — 2018)
- Head of Ipsos Qualitative Ipsos (2004 — 2007)
- Account Director Research International Germany (1999 — 2004)
- Account Manager Research International (2001 — 2003)
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