Veronica Reyero

Verónica is a digital anthropologist exploring what it means to be human in a technological world. She is founder of Anthropologia 2.0, an ethnographic research and consultancy firm in Spain that helps organizations to better understand their customers, employees, and the sociocultural context in which they operate. She explores what it really means to be human-centered in today’s business—or customer-centric as we often say—and how we can unlock the true potential of technology and people together.

Education

• Antropología Social y Cultural Universidad de Granada (2012 — 2016)
• Master Degree on Rational Use of Medicines Universidad de Valencia (2016 — 2017)

Companies

• UX Researcher Cervest (2022)
• Ethnographic researcher & consultant Thimus Inc. (2021)
• Professor at the Global Advanced Management Program IE Business School (2020)
• Business Partner & Instructor Umanyx School (2020)
• Cofounder & Head of Research Antropologia 2.0 (2017)
• Qualitative researcher and Patient advocacy Instituto para la Experiencia del Paciente IEXP (2018 — 2020)
• Anthropologist & Cultural Trend Hunter KM ZERO Open Innovation Hub (2018 — 2020)
• Ethnographer and videographer The King´s Indian, Inc. (2018 — 2019)
• Qualitative Researcher Universidad de Granada (2018 — 2018)