Vijay Venkataraman

Vijay is primarily interested in ecosystem strategies. His dissertation research focuses on complementor strategies in the enterprise software platform ecosystem. Besides his dissertation research, he is also working on a number of projects in the area of innovation. Vijay has presented his research at a number of international conferences such as the Strategic Management Society Annual Conferences, Academy of Management Annual Meetings, CCC Doctoral Conference, and Platform Strategy Research Symposium. A paper based on his dissertation won a best paper prize at the SMS Annual Conference in Houston, 2017.

Vijay’s prior consulting experience with clients such as Toshiba, Pepsi-Lays, and ABN AMRO, and managerial stint in a Deloitte Technology Fast 50 start-up have contributed toward making him an effective researcher as well as instructor. He has taught courses on Strategic Management and International Business at Georgia Tech.

Research Interests:

• Platform Ecosystems, Digital Strategy, Technological Innovation, Human Capital

Working Papers

• Value Co-creation and Appropriation within Ecosystems
• Multi-homing within Platform Ecosystems: The Strategic Role of Human Capital
• Platform Competition and Complementor Performance
• Adoption of Digital Platforms: The Role of Institutional Pluralism

Work in Progress

• What determines the mobility of individuals within platform ecosystems?
• The Shock of the Affordable Care Act on Regional Ecosystems in Medical Devices
• DARPA Challenge and the Rise of the Autonomous Vehicle Ecosystem

EDUCATION

• PhD, Strategy & Innovation (Minor: Economics), Georgia Tech (2019)
• MBA, IIT Madras (2010)
• BE, Electrical and Electronics Engineering, Anna University (2006)