Wagner Kamakura

Wagner A. Kamakura is the Jesse H. Jones Professor of Marketing at the Jones Graduate School of Business, Rice University. Prior to joining the Jones school, he taught at Duke University, University of Iowa, University of Pittsburgh and Vanderbilt University. Before joining academia, he has worked in market analysis, forecasting and planning at Duratex S.A. and Massey-Ferguson of Brazil. He has also been a visiting scholar to Australia, Brazil, China, Singapore, South Korea and Spain, where he lectures either English, Portuguese or Spanish. Professor Kamakura holds a Doctor Honoris Causa from Universidad de Granada, a PhD in Marketing from the University of Texas at Austin, a MS in Industrial Engineering from Universidade de São Paulo (Brazil), an EMBA from Fundação Getúlio Vargas (Brazil) and a BS in Mechanical Engineering from Instituto Tecnológico de Aeronáutica - ITA (Brazil). He has co-authored Estratificação Socioeconomica e Consumo no Brasil and Market Segmentation: Conceptual and Methodological Foundations, as well as close to a hundred articles in the leading academic journals in Marketing as well as other disciplines. His publications have received best-paper awards from the International Journal of Marketing Research, Journal of Marketing Research and Journal of Retailing. Professor Kamakura has served as the Editor of the Journal of Marketing Research, Area Editor of Marketing Science and Associate Editor of the Journal of Consumer Research. He is currently a member of the editorial boards of the International Journal of Research in Marketing, Journal of Business Research, Journal of Marketing Research, Journal of Retailing and Marketing Science. His current research interests focus on marketing analytics, consumption and time-use analysis, efficiency analysis, customer relationship management, market segmentation and market structure.

Teaching Interests: 

-Marketing analytics

Research Interests: 

-Marketing analytics
-Consumption and time-use analysis
-Efficiency analysis
-Customer relationship management
-Market segmentation and market structure