Wayne Taylor
Assistant Professor at Cox School of Business
Biography
Cox School of Business
Wayne Taylor is an assistant professor of marketing at the Cox School of Business. His research focuses on modeling behavior using large customer databases. He teaches the Managerial Statistics course for the MS in Management program.
Wayne earned his PhD from the Anderson School of Management at the University of California, Los Angeles. He holds a Bachelor of Science degree in Hotel Administration from Cornell University. Before entering academia, he was a senior manager of marketing analytics for Las Vegas Sands. He has also worked in revenue management for the Taj Mahal Casino Resort and for Marriott International.
## Research
- Customer loyalty programs
- Bayesian methods for marketing
- Customer analytics
Education
- B.S. Cornell University (2005 — 2009)
Companies
- Assistant Professor Southern Methodist University (2017)
- PhD Student UCLA Anderson School of Management (2012 — 2017)
- Senior Manager of Casino Marketing Analytics Las Vegas Sands Corporation (2009 — 2012)
Skills
- Hospitality Industry
- Hospitality
- Leadership
Other
Data Analysis, Marketing, Analytics, Management, Revenue Forecasting
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