Wei (Arthur) Lu

Wei Lu is an Assistant Professor of Marketing at Baruch College, City University of New York. Prior to joining Baruch, Wei earned a Ph.D. in Marketing from Rotman School of Management, University of Toronto and a Master of Economics from Toulouse School of Economics. He is a recipient of the ISMS Doctoral Dissertation Award and the PDMA Doctoral Dissertation Award. His research explores the decision to innovate by software developers, to adopt a product and to review a product by consumers on digital platforms.