William Putsis
at Yale School of Management
Professor of Marketing at Kenan-Flagler Business School
Schools
- Kenan-Flagler Business School
- Yale School of Management
Expertise
Links
Biography
Yale School of Management
Dr. William Putsis (Bill) is a Professor of Marketing, Economics and Business Strategy at the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. He is also President and CEO of Chestnut Hill Associates, strategic consulting firm he founded in 1995. Additionally, Dr. Putsis co-founded CADEO Economics, a consulting firm that specializes in competitive strategy development and execution. He has worked with companies throughout the world, most recently developing strategies in China and Europe as well as the United States. His consulting clients have included companies of all sizes such as the Boeing Company, BASF, SAS, Morgan Stanley, Owens Corning, John Deere, and many others.
Specializing in all aspects of business strategy, he has also published over 30 scholarly articles in top academic journals and is the author of two books, Compete Smarter, Not Harder (John Wiley & Sons, 2014) and The Carrot and the Stick: Leveraging Strategic Control for Growth (University of Toronto Press, forthcoming February 2020).
Kenan-Flagler Business School
William Putsis focuses on the empirical application of game theoretic models of competition, competitive strategy, the marketing of private-label products, new product diffusion and product line strategy, international marketing, advertising and communications research, and sports marketing.
He is the author of “The Carrot and the Stick: Leveraging Strategic Control for Growth” (University of Toronto Press, 2020) and “Compete Smarter, Not Harder – A Process for Prioritization through Strategic Thinking” (John Wiley & Sons, November 2013).
His numerous scholarly articles have been published in top journals, and he serves on the editorial board of Marketing Science, Journal of Marketing, International Journal of Research in Marketing, Review of Marketing Science and International Journal of Marketing Education.
Dr. Putsis has taught in executive non-degree programs for The Boeing Company, Barclays Bank, Royal Bank of Scotland, ABN AMRO, Amcor, British Airways, Baker Hughes International, the U.S. Navy, Matsushita, KONE and Exxon/Mobil.
His consulting clients include The Boeing Company, Morgan Stanley, BASF, Sony Ericsson, Heinz, Dale Earnhardt Incorporated (DEI), Baker Hughes International, McCann-Erickson, Eastman Kodak, DHL Worldwide, Amcor, BBC World Service, Barclays Bank, ABN AMRO, Special Olympics International and British-American Tobacco.
He earned his PhD and MS from Cornell University and his BA from the State University of New York at Binghamton.
Areas of Expertise
- COMPETITIVE STRATEGY
- CONSUMER BEHAVIOR
- MARKETING
- MARKETING - SERVICES
- PRIVATE LABEL MARKETING
- SPORTS BUSINESS
- STRATEGY
- STRATEGY - MARKETING
Videos
Putsis UnleashWD
Increase your competitiveness -watch this interview with Dr. William Putsis on BV-TV Top Gun Show
MBA@UNC Professor Putsis Webinar
EP:71 How To Strategically Take Over Your Industry w/ Dr. William Putsis | Abundant Culture Podcast
Compete Smarter Not Harder Putsis 1118708717
Part 1. Strategic Control
Business Advice - Weathering the Coronavirus with Dr. William Putsis
Testing B-School Theories with William Putsis | Courageous Conversations Live
Top marketer & author William Putsis coming soon as guest
Rethinc. Labs — Accelerating Trends in Food Retail
Episode 117 - The Carrot & The Stick w/ William Putsis | Leading While Green Podcast
Outperforming the Competition in an Era of Disruption with William Putsis [Video]
William Putsis RMWP Promo
William Putsis
Course Introductory Video
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