Xi Chen
Associate Professor in the Department of Marketing Management at Rotterdam School of Management
Schools
- Rotterdam School of Management
Links
Biography
Rotterdam School of Management
Dr. Xi Chen's research focuses on quantitative marketing and digital marketing, with particular interests in the impact of digital tools and platforms on consumer behaviors and the implications for company strategies and public policies. Dr. Xi Chen received his PhD in Marketing from School of Business and Management at the Hong Kong University of Science and Technology.
Research Interests
- Quantitative Marketing
- Digital Marketing
- Consumer Policy
- Social Network Theory
- Causal Inference
Education
- Doctor of Philosophy - PhD The Hong Kong University of Science and Technology (2008 — 2014)
Read about executive education
Other experts
Popular Courses
Looking for an expert?
Contact us and we'll find the best option for you.