Xian Gu

Areas of Expertise

• Mobile Marketing, Multichannel Marketing, Freemium Models, Online Reviews, Market Competitions

Academic Degrees

• Ph.D. in Marketing 2019, University of Maryland, College Park, MD
• M.A. Economics 2014, Stony Brook University, Stony Brook, NY
• Bachelor of Economics 2012, Peking University, Beijing, China

Awards, Honors & Certificates

• Runner up, Donald R. Lehmann Award (2019)
• Finalist, AMS Mary Kay Dissertation Proposal Award (2019)
• Finalist, Marketing Science Institute/H. Paul Root Award (2018)
• AMA Sheth Doctoral Consortium Fellow (2018)
• Haring Symposium Fellow (2018)
• Winner, Shankar-Spiegel Best Dissertation Proposal Award (2017)
• Robert Mittelstaedt Doctoral Symposium Fellow (2017)
• INFORMS Marketing Science Doctoral Consortium Fellow (2016)

Selected Publications

• Gu, X. and Kannan, P. K. (2021). The Dark Side of Mobile App Adoption: Examining the Impact on Customers' Multichannel Purchase. Journal of Marketing Research, in press.
• Gu, X., Kannan, P. K., and Ma, L. (2018). Selling the Premium in Freemium. Journal of Marketing, 82(6), 10-27.