Xiaoyang Long

Xiaoyang Long joined the Wisconsin School of Business after completing her Ph.D. in Operations Management at the Hong Kong University of Science and Technology. She also holds a B.A. in Physics from Princeton University. Her research interests include behavioral operations, the interface between marketing and operations, supply chain management, and new product development.

Selected Published Journal Articles

• Ha, A. & Long, X. & Nasiry, J. (2016). Quality in Supply Chain Encroachment. Manufacturing & Service Operations Management (18), 280-298.
• Long, X. & Nasiry, J. (2015). Prospect Theory Explains Newsvendor Behavior: the Role of Reference Points. Management Science (61), 3009-3012.