Yacine Ouazzani
Assistant Professor of Marketing at TBS Education / Lecturer of Marketing strategies at HEC Paris
Schools
- HEC Paris
Links
Biography
HEC Paris
Teaching fields
- Marketing
- Cultural Marketing
- Project Management
- Clients and retailers
Research Topics
- Perceived value
- Consumer experience
- Digital
- Social Business
- Cultural Marketing
- New modes of consumption of cultural products
- Streaming
- Performing Art
- Opera
Companies
- Lecturer HEC Paris (2021)
- Assistant Professor TBS Education (2021)
- Visiting Research Scholar Universitat de Valencia (2018)
- Founder, CEO YO Consulting (2010)
- Postdoctoral Researcher TREND(S) Chair, Lille University (2020 — 2021)
- PhD in Business Administration and Management Sciences (cultural marketing) Université de Lorraine (2017 — 2020)
- Teaching Assistant IAE Nancy (2017 — 2018)
- Area Director, Eastern Europe Clarins Fragrance Group (2008 — 2009)
- International market manager, Eastern Europe, Middle-East and South America Clarins Fragrance Group (2008 — 2008)
Education
- Master of Science HEC Paris (1998 — 2000)
- Ecole Centrale Paris (1998 — 1998)
- Master of Science Ecole centrale de Lyon (1995 — 1998)
- PhD candidate in Business Administration and management sciences Université de Lorraine (2017 — 2020)
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