Yan Huang

Research

Yan Huang is an Assistant Professor of Technology and Operations in the Stephen M. Ross School of Business at the University of Michigan. She received her Ph.D. in Information Systems and Management from Carnegie Mellon University and holds a Bachelor’s degree from Tsinghua University.

Yan is interested in studying how firms can use information technology innovatively in their business processes. She is especially interested in topics related to crowdsourcing, open innovation, platform economy, social media, and data-driven decision making. Yan's recent research focuses on addressing the challenges facing practitioners as they leverage crowdsourcing and social media internally and externally to improve productivity and profitability. In her research, she applies quantitative methods to analyze the economic processes that shape participants’ behavior in various forms of enterprise social media and crowdsourcing initiatives, and recommends policies that should lead to greater effectiveness in enterprise use of social technologies.