Yannick Meijers

I believe that what speaks to the soul, escapes our measurements. I take this with me in my work – honoring an empathetic mindset without sacrificing decisiveness.

Working at Patagonia has taught me that putting the health of our planet and people at the heart of your value proposition is fundamental to truly using business as a force for good. In developing our business in part of the Nordics, Central-East Europe, the Middle-East, and Africa, I am privileged to work with a multitude of colleagues, clients, and partners from different backgrounds, expanding my worldview and cultural awareness.

Prior to joining Patagonia, I worked in the Disruptive M&A | Fast Ventures team of Deloitte NL, where my key focus was researching corporate social venturing models.

I am passionate about making business a key stakeholder in the restoration and regeneration of our planet. We are all equally responsible to show leadership in taking care of the ecosystem that we depend on. Small decisions can have profound consequences.