Yanwen Wang

Yanwen Wang is an Assistant Professor, Marketing and Behavioral Science Division at UBC Sauder School of Business. She received her PhD in marketing from the Goizueta School of Business, Emory University.

Her research interests lie at the intersection between marketing and public policy. She focuses on the regulatory implications of marketing actions in a variety of contexts including anti-smoking campaigns, political advertising, secondary market restrictions, and mobile hailing technology adoption.

To reach her goal, she applies a variety of methods based on the nature of the specific problem such as discrete choice dynamic programming, state space models, Bayesian statistics and field experiments. In a recent paper she explores the unintended consequences of cigarette excise taxes, smoke free restrictions and anti-smoking advertising. Her research appears in Marketing Science.

Research interests

• Substantive Interests: Public Health, Consumer Finance, Digital Technology, CRM
• Methodologies: Choice Models, State Space Models, Bayesian Statistics, Experiments
• Industries: Tobacco, 401(k), Ride Sharing, Education, Politics, Sports, Hospitality

Companies

• Associate Professor of Marketing & Behavioural Science UBC Sauder School of Business (2021)
• Canada Research Chair in Marketing Analytics The University of British Columbia (2019)
• Assistant Professor of Marketing & Behavioural Science UBC Sauder School of Business (2017 — 2021)
• Assistant Professor of Marketing University of Colorado Boulder (2014 — 2017)
• Ph.D. Emory University Goizueta Business School (2008 — 2014)

Education

• Ph.D. Emory University - Goizueta Business School (2008 — 2014)
• Master’s Degree UNSW Australia (2007 — 2008)
• Bachelor's Degree Fudan University (2002 — 2006)