Yi Li

Dr Yi Li received her PhD in marketing from HEC Paris. Her research focuses on understanding how consumers process different marketplace information and its subsequent influences on consumers’ judgment and decision making. This general research interest falls into three specific domains of research: behavioural pricing, priming effects, and consumer heuristics and lay-beliefs. Her work has been published in the Journal of Consumer Psychology, Journal of Business Research, and International Journal of Hospitality Management.

Education/Academic qualification

• Marketing, PhD, HEC Paris Award Date: 31 Jul 2015
• Economics, Master of Science, Bocconi University Award Date: 31 Jul 2010
• Psychology, Bachelor of Science, Fudan University Award Date: 1 Jul 2007

Companies

• Senior Lecturer Macquarie Business School (2022)
• Lecturer In Marketing Macquarie Graduate School of Management (2018 — 2022)
• Lecturer Macquarie Business School (2018 — 2022)
• Assistant Professor of Marketing IÉSEG School of Management (2015 — 2017)
• PhD candidate HEC Paris (2010 — 2015)
• Visiting Research Scholar University of Florida (2013 — 2014)
• Intern in Statistics Division United Nations Economic and Social Commission for Asia and the Pacific (ESCAP) (2009 — 2010)