Ying Zhao

Research output: Contribution to journal › Article at Alliance Manchester Business School

Associate Professor at HKUST Business School

Schools

  • Alliance Manchester Business School
  • HKUST Business School

Links

Biography

Alliance Manchester Business School

Biography

I completed my MSc (2012-2015) at the State Key Laboratory of Cognitive Neuroscience and Learning, China. My MSc project used indexes from graph theory to investigate hub nodes of semantic memory in resting-state fMRI, under the supervision of Prof. Zaizhu Han, Prof. Yanchao Bi and Dr. Nan Lin.

Qualifications

MSc Psychology, Beijing Normal University, China

BSc Psychology and BA English, Shandong Normal University, China

HKUST Business School

Academic qualification

  • PhD University of California, Berkeley
  • BEng Beijing Institute of Technology

RESEARCH INTERESTS

Competitive marketing strategy; consumer choice dynamics; interdependent consumer choices.


PUBLICATIONS

Zhao, Yi, Sha Yang, Vishal Narayan, and Ying Zhao (2013), "Modeling Consumer Learning from Online Product Reviews," Marketing Science, 32 (1), 153-169.

Yi Zhao, Ying Zhao, and Kris Helsen (2011), “Consumer Learning in a Turbulent Market Environment: Modeling Consumer Choice Dynamics in the Wake of Product Harm Crisis,” Journal of Marketing Research, 48(2).

Sha Yang, Yi Zhao, Tulin Erdem, and Ying Zhao (2010), “Modeling Behavioral Interaction,” Journal of Marketing Research ,47(3), 470-484.

Yi Zhao, Ying Zhao, and Inseong Song (2009), “Predicting New Customer’s Risk Type in the Credit Card Market,” Journal of Marketing Research, 46, no. 4.

Liang Guo and Ying Zhao (2009), “Voluntary Quality Disclosure and Market Interaction,” Marketing Science, pp.488-501.

Yuxin Chen, Sha Yang, and Ying Zhao (2008), “A Model of Consumer Brand Choice with Negotiated Prices,” Management Science, 54(3), 538-549.

Ying Zhao (2006), “Price Dispersion in the Grocery Market,” Journal of Business, 79, 1175-1192.

J. Miguel Villas-Boas and Ying Zhao (2005), “Retailer, Manufacturers, and Individual Consumers: Modeling the Supply Side in the Ketchup Marketplace,” Journal of Marketing Research, 42, 83-95.

Tulin Erdem, Ying Zhao, and Ana Valenzuela (2004), “Performance of Store Brands: A Cross-Country Analysis of Consumer Store Brand Preferences, Perceptions, and Risk,” Journal of Marketing Research, 41, 86-115. 

“Structural Applications of the Discrete Choice Model,” with Jean-Pierre Dube, P. Chintagunta, B. Bronneberg, R. Goettler, A. Petrin, P.B. Seetharaman, K. Sudhir, R. Thomadsen, Marketing Letters, 2002, 3, 207-220.


REVIEWING FOR

Marketing Science (ad-hoc reviewer), Journal of Economic Psychology (ad-hoc reviewer), Journal of Marketing (ad-hoc reviewer), Journal of Marketing Research (ad-hoc reviewer), Management Science (ad-hoc reviewer), Journal of Retailing (ad-hoc reviewer).

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