Yu Ma

Dr. Yu Ma is Associate Professor of Marketing and Bensadoun Faculty Scholar at McGill University. He obtained his PhD in management from Olin School of Business, Washington University in St. Louis. Before joining McGill, he was Associate Professor at University of Alberta. His research interest includes food marketing, retailing and big data analytics. Using consumer purchase data and advanced econometric and statistical models, he studies how consumers react to various marketing incentives. He also examines broader marketing issues such as the influence of macro environment on the retail sector and the impact of food marketing on population health. He has published in top management journals such as Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Management Science, and Journal of Retailing, as well as top public health journals.

Areas of expertise:

• Data Analytics, Retailing, and Food Marketing

Research areas:

• Big Data & Machine Learning
• Data Analytics
• Food Marketing
• Retailing

Degree(s):

• PhD, Olin School of Business, Washington University in St. Louis, St. Louis, Missouri.
• MSc, Olin School of Business, Washington University in St. Louis, St. Louis, Missouri.
• BA, Business and Management School, Nankai University, Tianjin, China.

Honors and Awards

• Bensadoun Faculty Scholar, McGill University, 2017- present.
• Retail Research Award, Alberta School of Retailing, 2012.
• Faculty Fellowship, Alberta School of Business, 2005.
• Beta Gamma Sigma Honor Society, Washington University in St. Louis, 2005.
• AMA Doctoral Consortium Fellow, Texas A&M University, 2004.
• INFORMS Doctoral Consortium Fellow, University of Maryland, 2003.
• Doctoral Fellowships, Olin School of Business, 2000-2004.
• Distinguished Graduate, NanKai University, 1998.