Yufei Huang

Yufei is currently an assistant professor (lecturer)  at School of Management, University of Bath. He also holds adjunct teaching fellow and honorary research associate position at UCL Shcool of Management. He received a BBA in Marketing, a MS in Physics both from Xi’an Jiaotong University in China, and a PhD in Management from UCL. His research focuses on New Product Development and Launch, Supply Chain Management, Quantitative Marketing. He teaches Business Analytics, Big Data Analytics, Operations Management, Project Management and Supply Chain Managment at UCL, LSE, LBS and Univ. of Bath respectively.

Yufei Huang is an Associate Professor in Operations Management at Trinity Business School. His research focuses on new product development and launch, supply chain management and quantitative marketing.

Yufei joined Trinity Business School in 2018. Prior to joining Trinity, he was an Assistant Professor at the School of Management, University of Bath, UK. Yufei received PhD in Management from UCL School of Management, MS in Physics and BBA in Marketing from Xi’an Jiaotong University in China.

Yufei’s research focuses on new product development and launch, supply chain management and quantitative marketing. His work has appeared in top management journals, such as Production and Operations Management, IEEE Transactions on Engineering Management, Industrial Marketing Management and International Journal of Production Research. He regularly serves as an ad-hoc reviewer for various academic journals and book publishers, as well as a grant referee for Social Sciences and Humanities Research Council of Canada.

Yufei is passionate about teaching and has teaching experience at various levels, i.e., undergraduate, master and MBA, with broad topics, i.e., Operations Management, Supply Chain Management, Business Analytics, Data Analytics and Project Management, and in different universities, i.e., University of Bath, UCL, LBS and LSE.