Yulin Fang

Qualifications

• PhD - Information Systems (Ivey, Western University (UWO))
• MPhil - Information Science (University of Bergen)
• BSc - Management Information Systems (Fudan University)

Biography

Yulin Fang is a Professor of Innovation and Information Management and Director of the Institute of Digital Economy and Innovation (IDEI) at HKU Business School. Before joining HKU, he was a Professor at City University of Hong Kong, where he received prestigious research and teaching excellence awards and served as Program Director of the MSc Business Information Systems (BIS) program and Residence Master of Sir Gordon and Lady Ivy Wu Hall. His research interests include digital innovation management, digital transformation, platform ecosystems, and e-commerce/social media.

Yulin has published over 60 research articles in renowned information systems and management journals, including MIS Quarterly (MISQ), Information Systems Research (ISR), Journal of Management Information Systems (JMIS), Journal of the Association for Information Systems (JAIS), Strategic Management Journal (SMJ), Journal of Management Studies (JMS), Organizational Research Methods (ORM), Journal of Operations Management (JOM), Journal of Organizational Behavior (JOB) among others. His articles have been cited over 7400 times (Google citation) with an H-index of 38.

He is Senior Editor of Information Systems Research, Information Systems Journal, Journal of Information Technology, and Co-Editor-in-Chief of Information Technology & People. He was an Associate Editor for MIS Quarterly and Information Systems Research in 2012-2016. He was awarded the Associate Editor of the Year (2015) for his editorial services to Information Systems Research. He has also regularly served as a track co-chair for International Conference on Information Systems (ICIS) and Pacific Asia Conference on Information Systems (PACIS) since 2013. He was a faculty advisor at ICIS Junior Faculty Consortium in 2020 and at ICIS Mid-Career Faculty Consortium in 2018.

Yulin has taught courses such as Introduction to MIS and Business Research Methods at MBA, EMBA and DBA levels. He has collaborated with University of Queensland to supervise many cross-cultural student consultant teams at the master level, who successfully delivered management/information systems consulting projects to fast-growing firms in emerging, Internet-empowered industries.

Yulin practiced as a management consultant with Accenture and Arthur Anderson before pursuing a PhD. He was specialized in (e-)business strategy, marketing strategy and IT strategic planning. He also provided independent consultancy services on knowledge/Innovation management for Canadian Government and Alcatel Global.

As a professional case writer, Yulin has developed many business cases on digitally-savvy corporations operating in Asia, such as Huazhu, Volkswagen, Cathay Pacific, Ctrip, Uber, Alcatel China, Google China, Tencent, HK Stock Exchange, and HK Airport. His cases “Keda’s SAP Implementation” and “Google in China (B)” were best sellers at Ivey Business School Publishing and European Case Clearing House, respectively. Over 60,000 copies of his cases have been distributed worldwide.

Publications

Journal Publications and Reviews

Zheng, Qian; Gu, Dongxiao; Liang, Changyong; Fang, Yulin / Impact of a firm's physical and knowledge capital intensities on its selection of a cloud computing deployment model. November 2020; In: Information and Management. Vol. 57, No. 7

Zhang, Xiaojie; Fang, Yulin; He, Wei; Zhang, Yixiang; Liu, Xinmei / Epistemic Motivation, Task Reflexivity, and Knowledge Contribution Behavior on Team Wikis: A cross-level moderation model. May 2019; In: Journal of the Association for Information Science and Technology. Vol. 70, No. 5, pp. 448-461

LI, Huifang; FANG, Yulin; LIM, Kai Hin; Wang, Youwei / Platform-Based Function Repertoire, Reputation, and Sales Performance of E-Marketplace Sellers. March 2019; In: MIS Quarterly: Management Information Systems. Vol. 43, No. 1, pp. 207-236

Fang, Yulin; Henfridsson, Ola; Jarvenpaa, Sirkka L. / Editorial on Generating Business and Social Value from Digital Entrepreneurship and Innovation. December 2018; In: Journal of Strategic Information Systems. Vol. 27, No. 4, pp. 275-277

Fang, Yulin; Lim, Kai H.; Qian, Ying; Feng, Bo / SYSTEM DYNAMICS MODELING FOR INFORMATION SYSTEMS RESEARCH: THEORY DEVELOPMENT AND PRACTICAL APPLICATION. December 2018; In: MIS Quarterly: Management Information Systems. Vol. 42, No. 4, pp. 1303-1329

Dong, Maggie Chuoyan; Fang, Yulin; Straub, Detmar W. / The impact of institutional distance on the joint performance of collaborating firms: The role of adaptive interorganizational systems. June 2017; In: Information Systems Research. Vol. 28, No. 2, pp. 309-331

GUO, SHANSHAN; GUO, XITONG; FANG, YULIN; VOGEL, DOUG / How Doctors Gain Social and Economic Returns in Online Health-Care Communities: A Professional Capital Perspective. April 2017; In: Journal of Management Information Systems. Vol. 34, No. 2, pp. 487-519

Dong, Maggie Chuoyan; Ju, Min; Fang, Yulin / Role hazard between supply chain partners in an institutionally fragmented market. September 2016; In: Journal of Operations Management. Vol. 46, pp. 5-18

Wang, F.Xiao-Hua (Frank); Fang, Yulin; Qureshi, Israr; Janssen, Onne / Understanding employee innovative behavior: Integrating the social network and leader-member exchange perspectives. April 2015; In: Journal of Organizational Behavior. Vol. 36, No. 3, pp. 403-420

Fang, Yulin; Qureshi, Israr; Sun, Heshan; McCole, Patrick; Ramsey, Elaine; Lim, Kai H. / Trust, satisfaction, and online repurchase intention: The moderating role of perceived effectiveness of e-commerce institutional mechanisms. June 2014; In: MIS Quarterly: Management Information Systems. Vol. 38, No. 2, pp. 407-427

Sun, Yongqiang; Fang, Yulin; Lim, Kai H.; Straub, Detmar / User satisfaction with information technology service delivery: A social capital perspective. December 2012; In: Information Systems Research. Vol. 23, No. 4, pp. 1195-1211

Zhou, Zhongyun; Fang, Yulin; Vogel, Douglas; Jin, Xiao-Ling; Zhang, Xi / Attracted to or locked in? predicting continuance intention in social virtual world services. July 2012; In: Journal of Management Information Systems. Vol. 29, No. 1, pp. 273-306

Qureshi, Israr; Fang, Yulin / Socialization in Open Source Software Projects: A Growth Mixture Modeling Approach. January 2011; In: Organizational Research Methods. Vol. 14, No. 1, pp. 208-238

Fang, Yulin; Jiang, Guo-Liang Frank; Makino, Shige; Beamish, Paul W. / Multinational firm knowledge, use of expatriates, and foreign subsidiary performance. January 2010; In: Journal of Management Studies. Vol. 47, No. 1, pp. 27-54

Colazo, Jorge A.; Fang, Yulin / Following the Sun: Temporal dispersion and performance in open source software project teams. 2010; In: Journal of the Association of Information Systems. Vol. 11, No. 11, pp. 684-707

Fang, Yulin; Neufeld, Derrick / Understanding sustained participation in open source software projects. April 2008; In: Journal of Management Information Systems. Vol. 25, No. 4, pp. 9-50

Yulin, Fang; Wade, Michael; Delios, Andrew; Beamish, Paul W. / International diversification, subsidiary performance, and the mobility of knowledge resources. October 2007; In: Strategic Management Journal. Vol. 28, No. 10, pp. 1053-1064

Chapters, Conference Papers, Creative and Literary Works Zeng, Jicheng; Fang, Yulin; Li, Huifang; Wang, Youwei / Which Collective Signals Drive High Performance in the E-Marketplace? A Confgurational Perspective. June 2020; PACIS 2020 Proceedings: Pacifc Asia Conference on Information Systems (PACIS) .

Li, Huifang; Zeng, Jicheng; Fang, Yulin; WANG, Youwei / Understanding the Competitive Dynamics in Emarketplace: An Action Sequence Analysis Approach. June 2020; PACIS 2020 Proceedings: Pacifc Asia Conference on Information Systems (PACIS) .

Li, Mengyi; Li, Huifang; Fang, Yulin; Wang, Youwei; Min, Qingfei / Pricing-oriented Web Technologies and Product Returns in the E-marketplace: The Moderating Role of Seller Reputation. December 2019; ICIS 2019 Proceedings.

Luo, Dan; Fang, Yulin; Song, Peijian; Wang, Chong / The Impact of Digital Platform Rapid Release Strategy on App Update Behavior: An Empirical Study of Firefox. December 2019; 40th International Conference on Information Systems, ICIS 2019.

LIN, Zhengzheng; FANG, Yulin; LI, Huifang / Extended Use of Mobile Banking System: The Effects of Switching Cognitive Gears. July 2019; PACIS 2019 Proceedings.

Zou, Haiyun Melody; Fang, Yulin; Sun, Heshan; Lim, Kai H. / From usage to contribution: a synthesized typology of technology extra-role behavior. December 2018; ICIS 2018 Proceedings .

Chiao, Yuchi; Xu, Ting; Zhou, Jingmei; Fang, Yulin / Supply chain collaboration, agility and performance: The moderating effect of environmental uncertainty. December 2018; International Conference on Information Systems 2018, ICIS 2018.

Research Interest

• Digital innovation
• Digital transformation
• Platform ecosystems
• E-commerce
• Social media